L'Oréal Paris taps Aja Naomi King as latest celebrity spokesperson

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L'Oréal Paris taps Aja Naomi King as latest celebrity spokesperson

By Gisselle Gaitan - 12/01/2017
Actress Aja Naomi King, best known for her role as Michaela Pratt on the series “How to Get Away with Murder” has been announced as the newest spokeswoman for L'Oréal Paris. Aja joins the company’s long list of celebrity endorsers which includes Julianne Moore, Eva Longoria, Elle Fanning and Camila Cabello

"Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her. Seeing how much she enjoyed putting makeup on, including her go-to L'Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did," Aja Naomi King said. "Makeup became my armor growing up. It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L'Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth."

Aja will star in television, print and digital advertising campaigns beginning in early 2018 for hair, skincare and cosmetics. The first product the actress will star in a campaign for will be the New York City-based company’s True Match Lumi Glow — a new five production collection designed to create an effortless and luminous glow, the brand said.

"In welcoming Aja to the L'Oréal Paris family, we are thrilled to strengthen our diverse roster of spokeswomen and further connect with a younger generation of consumers," Tim Coolican, president, L'Oréal Paris USA said. "Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of 'Because You're Worth It'".

The Los Angeles native also will serve as a presenter at L'Oréal Paris' Women of Worth celebration, which honors ten inspiring women who are making a difference in their communities across the country.