L’Oreal Paris to receive Friend of The Walk of Fame award

NEW YORK As L’Oreal Paris celebrates its 100th anniversary, the Hollywood Chamber of Commerce will present the beauty company with its Friend of The Walk of Fame award for its efforts to beautify and preserve the iconic Walk of Fame.

The ceremony will take place on Oct. 20 near the entrance to the Kodak Theatre on Hollywood Boulevard, adjacent to the Walk of Fame. Top L’Oreal Paris executives and some of the company's spokespeople are scheduled to attend the unveiling.

As a Friend of the Walk of Fame, L’Oreal Paris will help fund the Walk’s renovation and restoration. The Walk of Fame will celebrate its 50th anniversary in 2010.

To further celebrate the company?s Hollywood preservation efforts and its 100th anniversary, it will offer free lip touch-ups by L’Oreal Paris makeup artists to passers-by in the heart of Hollywood on Oct. 21 and 22, and $1 gold coupons valid toward the purchase of any L’Oreal Paris product.