L’Oréal Paris taps Viola Davis as international spokesperson
L’Oréal Paris is expanding its roster of spokespersons.
The beauty brand announced that actress, activist and humanitarian Viola Davis would be joining the likes of Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldu and Camila Cabello in representing the brand.
In addition, the appointment helps build upon L’Oréal Paris’ mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere, the company said.
"As a young girl, I wasn't always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am 'worth it' in every way," Viola Davis said. "I believe it's so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women's worth for more than 40 years and to use my voice to help empower others is truly surreal."
Davis, who has spent her early life on the stage and holds a theater degree from Rhode Island College and Julliard, has won an Academy Award, Emmy Award and Tony Award.
She will appear in television, print, and digital advertising campaigns for Age Perfect beginning later this month, the company said.
"We are thrilled to welcome Viola as a member of our family. Viola's tenacity, authenticity and bold spirit resonate with and inspire so many people," Delphine Viguier-Hovasse, the global brand president of L'Oréal Paris said. "She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, 'Because I'm Worth It'."
The beauty brand announced that actress, activist and humanitarian Viola Davis would be joining the likes of Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldu and Camila Cabello in representing the brand.
In addition, the appointment helps build upon L’Oréal Paris’ mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere, the company said.
"As a young girl, I wasn't always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am 'worth it' in every way," Viola Davis said. "I believe it's so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women's worth for more than 40 years and to use my voice to help empower others is truly surreal."
Davis, who has spent her early life on the stage and holds a theater degree from Rhode Island College and Julliard, has won an Academy Award, Emmy Award and Tony Award.
She will appear in television, print, and digital advertising campaigns for Age Perfect beginning later this month, the company said.
"We are thrilled to welcome Viola as a member of our family. Viola's tenacity, authenticity and bold spirit resonate with and inspire so many people," Delphine Viguier-Hovasse, the global brand president of L'Oréal Paris said. "She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, 'Because I'm Worth It'."