L'Oréal Paris, Toronto International Film Festival ink partnership


MONTREAL — Beauty brand L'Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.

Similar to the star-studded role L'Oréal Paris plays at the Cannes Film Festival, the brand's official makeup and hair artists, Eddie Malter and Eric Del Monaco, will offer personal makeup and hair services to A-list celebrities throughout the festival. Furthermore, L'Oréal Paris will be the official beauty sponsor of the Festival Portrait Studio, providing hair and makeup touch-ups to celebrities and filmmakers prior to press conferences and gala events.

L'Oréal Paris also will be launching a special TIFF cosmetics collection, which will only be made available in Canadian drug stores and mass retailers in August and September. The Simply Chic collection was chosen by the L'Oréal Paris Facebook community, from four different looks that were hand-sketched and hand-picked by Malter. The collection features a range of red carpet beauty classics from L'Oréal Paris, including Colour Riche lipstick, Colour Riche nail polish, Voluminous False Fiber Lashes mascara, Magic Lumi Primer and many more.

The beauty correspondent scouting contest is an opportunity for an aspiring journalist to stand on a Festival Red Carpet and talk directly to the stars as the official L'Oréal Paris beauty correspondent. These style and beauty moments will be broadcast and posted on the L'Oréal Paris Facebook page and on YouTube. The selected correspondent also will receive an A-list lifestyle experience at the festival complete with an all-expense-paid trip to Toronto, Gala Premiere tickets and the services of the L'Oréal Paris hair and makeup teams. Details on how to enter will be made available in May.

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