L’Oreal USA announces new president, CEO


PARIS As of July 1, L’Oreal USA will have a new president and CEO, Frederic Roze, as Laurent Attal heads back to the Paris headquarters to head research and development, as well as innovation.

Attal, who has served as president and CEO of L’Oreal’s North American division for the past four years, has been named EVP and managing director of research and innovation.

In his new role, Attal will oversee the company’s research laboratories and, at the end of 2009, will take charge of all teams from both the current research and development function as well as the innovation department.

Attal succeeds Jean-Francois Grollier, who is retiring after 40 years with the company.

Effective July 1, Roze, who started at L’Oreal in 1986 and is currently director of the mass-market consumer products division for Europe, will succeed Attal in New York as president and CEO of L’Oreal USA.

After joining L’Oreal, Roze quickly became managing director of the consumer products division of L’Oreal Russia before being appointed general manager of Gemey France in 1996. As managing director of L’Oreal Argentina, which at the time was suffering from an economic crisis, he secured the recovery of the subsidiary, while gaining greater knowledge of the group’s different divisions. In 2002, he was appointed head of the consumer products division and professional products division in Spain. After being named consumer products division director for Western Europe in 2004, Roze’s functions were subsequently extended to cover the entire Europe region.

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