L’Oreal’s Huber to head up Juicy Couture

NEW YORK Liz Claiborne brand Juicy Couture is getting a new president, Juicy announced this week.

Edgar Huber, a 15-year L’Oreal veteran will take over the position in August. Most recently, he was managing director for L’Oreal Europe, managing such brands as Lancome, Ralph Lauren Fragrances and Giorgio Armani Beauty. Prior to August, he was L’Oreal USA’s president of luxury products.

Huber will be in charge of Juicy Couture’s global expansion strategy. Gela Nash-Taylor and Pamela Skaist-Levy founded the label in 1994, marketing clothing, accessories, jewelry and fragrances.