Lubriderm launches skin repair lotion with itch relief

NEW YORK Lubriderm, a skin care brand from Johnson & Johnson Consumer Products, has announced the launch of its new Lubriderm Intense Skin Repair Body Lotion with Itch Relief.

The lotion promises to instantly relieve extra dry, itchy skin and provide 24-hour moisturization. Petrolatum and glycerin work to repair and strengthen moisture barrier on the skin, and oat extracts and shea butter calm and soothe the itch through a time-release formula.

The Intense Skin Repair Body Lotion with Itch Relief will be available in March at food, drug and mass retailers. It is priced at $6.99 each for a 16-ounce bottle.