Lumene expands skin care portfolio with two new innovations

ESPOO, Finland — Finnish beauty brand Lumene is expanding its portfolio with the mid-August launch of its new Time Freeze Instant Lift V-Shaping Serum and Bright Now Vitamin C Shine Control Cream-Gel.



The new Time Freeze Instant Lift V-Shaping Serum, priced at $29.99, marks the brand’s new way to achieve the results of the latest beauty trend sweeping across Asia — a flawlessly sculpted, V-shape jaw line.



The trend originated in South Korea and has led to a series of extensive surgical procedures appearing across Asia. To help beauty mavens achieve the same coveted look without a pricey, invasive procedure, Lumene has developed the serum, which promises to shape the contours of the face for a slimmer, firmer jaw line. Key ingredients include an anti-gravity peptide, arctic lingonberry extract, skin messenger molecules technology and glycine from soy protein.



To help control shine, minimize pores and moisture skin with hyaluronic acid and vitamin C, Lumene has developed the new Bright Now Vitamin C Shine Control Cream-Gel, which is priced at $19.99.



Infused with arctic cloudberry nectar, a vitamin C derivative, enantia chlorantha extract and oleanolic acid, the formula is non-sticky and leaves behind a matte finish while protecting skin against harmful environmental aggressors that cause visible aging, according to the company.