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Maesa appoints new VP of sales

Maesa announced that Kattie Roh has joined its executive team as vice president of sales for mass, drug and beauty retailers.

Roh has more than eight years of sales and business development experience and was most recently a member of the NYX Cosmetics team. She was part of the incubation from the brand through the L’Oréal acquisition and aided in the brand’s expansion into Target, Ulta Beauty and several other retailers.

“My passion is growing new, on-trend brands as that is the most exciting part of the business today,” Roh said. “I look forward to contributing to the growth of Maesa’s expanding portfolio of accounts and partnering with our retailers on all categories of beauty in the national and international markets.”

In her newly appointed role, Roh will lead the Maesa sales team across such brands as Flower Beauty, Col-Lab and Kristin Ess Hair.
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