Masque-ology rolls out sheet mask line to Walmart

LOS ANGELES — Korean skincare facial mask brand Masque-ology on Thursday announced its rollout of its line of affordable sheet masks to Walmart stores. The line wil now be available nationwide at 3,000 Walmart locations. 

 

"We are very excited to partner with Walmart to launch these new facial masks," says Phillip Ha, CEO of Beauty Architects. "K-Beauty has been in the forefront of skincare in Asia for the last 10 years and we are proud to bring the best products to the U.S."

 

The company had previously launched the line at Sephora and Macy’s in 2011.