Maybelline debuts Colossal Volum’ Express Mascara

NEW YORK Maybelline New York is going big and bold with its new Colossal Volum’ Express Mascara, its first-to-mass combination of a colossal collagen formula and an enormous brush. The result: Nine times the volume for eye-opening impact.

The new Colossal Volum’ Express promises to deliver supersized lashes in a single coat. The patented brush provides ample surface area to connect with each lash. Supplementary bristles seek out even the tiniest lashes, according to the company.

The formula’s fine wax dispersion prevents clumps while collagen and jojoba oil provide a quick effect on the lashes.

The mascara will be available at food, drug and mass retailers beginning in July. The suggested retail price is $7.47. The mascara is available in two shades: Classic black for everyday supersized lash looks and Glam Black for more extreme lashes.