Maybelline New York brings Color Sensational Tour to New York City

NEW YORK Beauty mavens braved the chilly, windy weather on Friday to check out Maybelline New York’s Color Sensational Tour held downtown at the South Street Seaport.

The Color Sensational Tour is the beauty company's traveling color adviser that has been visiting cities across America to help women find their ideal lip color shade. Through the tour, Maybelline New York is promoting the new Maybelline Color Sensational lip color collection.

The tour kicked off in mid-September in Los Angeles and then headed to Chicago, San Antonio and New York. It will wrap up this weekend in Miami.

For Manhattan’s event, which was held on both Friday and Saturday, professional makeup artists were on hand to give complimentary lipstick makeovers and to help consumers pick the shades that are best for them.

There were also kiosks set up where consumers could enter to win a one-year supply of Maybelline New York makeup.