Maybelline New York brings its Dream Fresh BB skin perfector to U.S. beauty market


 NEW YORK — Maybelline New York is launching at retail in June its Dream Fresh BB, an 8-in-1 skin perfector.

The Dream Fresh BB is the brand’s take on the beauty product phenomenon, BB cream or beauty balm. It’s not a foundation or a tinted moisturizer. Oil-free and 70% water, the multitasking formula offers skin care benefits plus immediate perfecting covering in one step.

“Maybelline New York’s Dream Fresh BB has been a phenomenal success throughout the world. We are proud to bring this innovation to our U.S. consumers,” stated David Greenberg, president of Maybelline New York-Garnier-Essie. “Today’s consumers are hyper-attuned to the latest global beauty trends. The introduction of Dream Fresh BB brings a new category to our face portfolio of products so that we offer our consumer the most comprehensive portfolio to address her face needs.”

Dream Fresh BB promises to improve the look and feel of skin with eight benefits in one: blur imperfections, brighten, even skin tone, smoothe, hydrate, enhance, protect with SPF 30, and has no harsh ingredients and 0% oils.

The formula is available in five shades and has a suggested retail price of $8.99.

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