Maybelline New York launches SuperStay 24HR makeup

NEW YORK Maybelline New York has announced the introduction of its new SuperStay 24HR Makeup.

The long-wear makeup features Maybelline's patent-pending Micro-Flex technology, which allows the makeup to move with skin throughout the day for a flawless, no-transfer natural finish that promises to last for 24 hours.

The collection SuperStay 24HR makeup (12 shades) and concealer (five shades) priced at  $10.99 and $7.99, respectively. The new SuperStay 24HR makeup and concealer became available at mass market retailers beginning in July.