Maybelline New York names Estelle Chen global spokesmodel

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Maybelline New York names Estelle Chen global spokesmodel

By Gisselle Gaitan - 09/10/2019
There’s a new face joining the Maybelline New York roster.

French-Chinese fashion model, Estelle Chen has signed on to be the beauty brand’s latest global ambassador, joining the likes of Gigi Hadid, Adriana Lima, Josephine Skriver, Emily DiDonato, Herieth Paul and Christy Turlington.

"We're so thrilled to have Estelle join the Maybelline New York family," Trisha Ayyagari, the global brand president of Maybelline New York Worldwide, said. "Estelle's diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can't wait to see her continue to grow."

Chen will make her debut during Maybelline’s New York Fashion Week 10th anniversary campaign, the company said.

"I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future," Chen, the brand's youngest spokesmodel said. "To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed."

Born and raised in Paris, Chen walked the Victoria’s Secret fashion show during 2017 and 2018 and has also walked for Chanel, Dior, Dolce & Gabbana, Proenza Schouler, Maison Margiela, Elie Saab, Fendi, Thakoon, Victoria Beckham and Michael Kors among others. She also has appeared in campaigns for Vera Wang and H&M among others, and graced the pages of Italian, Chinese and Japanese Vogue, CR Fashion Book, TMagazine China, Harper's Bazaar UK and Chinese editions.