Maybelline New York to serve as cosmetic sponsor of Mercedes-Benz Fashion Week

NEW YORK Maybelline New York, along with sports, entertainment and media company IMG, will serve as the official cosmetic sponsor of the Mercedes-Benz Fashion Week in New York City’s Bryant Park.

The two-year agreement, which begins at the upcoming spring collections in September, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of established and up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. Charlotte Willer, the brand’s global makeup artist, will lead the makeup teams.