Maybelline New York taps Gigi Hadid as newest spokesperson

NEW YORK — Maybelline New York has announced that model Gigi Hadid is its newest spokesperson, debuting in advertising campaigns later this year.  



Hadid will join a lineup of spokeswomen, which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst, Kemp Muhl and a host of others. 



‎"We are thrilled to welcome Gigi Hadid to Maybelline New York," stated Jerome Bruhat, global brand president. "As the fashion industry's newest 'it' girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."



At only 19, Hadid has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott and Chanel. She landed the cover of the fourth installment of Carine Roitfeld's CR Fashion Book in 2014, and the December 2014 cover of Harper's Bazaar in Malaysia.

Her modeling career began at a young age when she was discovered by Guess cofounder Paul Marciano. She would go on to model for Baby Guess, Guess Kids, then graduating to Guess. Campaigns with Tom Ford, Sports Illustrated, and a spot in the 2015 Pirelli calendar have followed.



A Malibu native, Hadid now calls the streets of New York City home. Entering 2015 on a high note, Hadid has a striking international social media presence, clocking in at more than 1.4 million Instagram followers and 193,000 Twitter devotees. In 2014, she landed on Models.com's Top 50 Models list, Models.com's Top Sexiest Models list, Sports Illustrated's 12 Rookies Who Rocked 2014, and Rolling Stone's 25 Hottest Sex Symbols of 2014.