Maybelline NY launches Illegal Length Fiber Extensions mascara

NEW YORK — Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

Maybelline New York has incorporated 4-mm black fibers into its formula. These elongated, dark fibers provide a dramatic length to lashes. Its exclusive Fiber Fix formula is designed to seal the fibers to each lash while the Fiber Fix brush catches each lash for optimal fiber placement.

“Illegal Length Fiber Extensions mascara is the answer for every woman who wants ultra long lashes” stated Carolyn Holba, SVP marketing for Maybelline New York-Garnier-Essie. “The incredible 4-mm lengthening effect provided by our exclusive formula and brush combination is unlike any other mascara on the market.”

The mascara is available at mass retailers nationwide beginning this month at a suggested retail price of $8.95. Illegal Length is available in five shades: washable shades blackest black, very black, brownish black; and waterproof shades blackest black and very black.