Maybelline rolls out new products for 2008


NEW YORK Maybelline New York is gearing up for 2008 with a string of new products for eyes, lips and brows available in January.

To help make eyes pop, the beauty company has introduced the new Define-A-Lash Volume Mascara for thick, clump-free lashes. The product features a patented shaped-to-the-lash brush that hugs each lash to separate at the root and better capture and plump lashes. The mascara has a suggested retail price of $7.95.

The company also has developed a waterproof formula for its Define-A-Lash Lengthening Mascara. The suggested retail price is $7.95.

To make it easy to evenly define and shape brows, Maybelline New York has introduced its new Define-A-Brow Eyebrow Pencil ($6.95) and Define-A-Brow Gel ($5.99). The pencil features a micro-precise pencil for natural-looking, smear-free results and a comb. To set brows into place, there’s the Define-A-Gel, which is a clear, lightweight formula.

To plump lips, Maybelline New York has developed its new Volume XL Seduction, which promises to deliver up to 30 percent plumper lips. The glossy lip color is available in 10 shades including Plum Plump, Sensuous Ruby and Full Bodied Wine. The suggested retail price is $8.99.

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