Mederma gears up for stretch mark cream launch

NEW YORK Mederma is launching it new Mederma Stretch Marks Therapy, which will be available in the skin care section at CVS, Walgreens and other retail pharmacies across the country, the company recently announced.

Mederma Stretch Marks Therapy is specifically formulated and clinically proven to improve overall appearance of stretch marks, with noticeable improvement in as soon as four weeks, the company stated.

The cream formula combines a blend of such ingredients as proprietary botanical extract Cepalin, hyaluronic acid and centella asiatica leafextract.

Mederma Stretch Marks Therapy is available in a 5.29-oz tube (a one month supply, on average) and retails for approximately $39.99.

Mederma Stretch Marks Therapy will be available in the skin care section of CVS and Walgreens stores in February, and in other drug stores nationwide beginning in March.