Mentholatum adds four new flavors to Softlips Pure line

ORCHARD PARK, N.Y. The Mentholatum Co. on Friday announced the launch of four new flavors in its Softlips Pure line.

“The Softlips Pure line is a great choice for naturally conscious and organically curious individuals, alike,” commented Sara Snow, author of a book on greener living. “It goes on smooth without leaving a heavy, waxy film, and the light flavors are reminiscent of a farmers' market.”

“After having much success with the introduction of Softlips Pure in 2008, and the growing desire for women to live a greener lifestyle, it only made sense to expand this brand of organically formulated lip conditioners,” stated Jennifer Hamberger, senior marketing manager for Softlips. “Softlips Pure continues to be perfect for women who are looking to add affordable ... beauty products to their daily beauty routine without sacrificing quality, and we are excited to have Sara Snow on board to help us spread this message.”

The USDA-certified organic lip conditioners will now be available in peppermint, acai berry, papaya and chai tea flavors. Suggested retail price across the line is $2.99.

In addition to containing organic ingredients, the product is mounted on recyclable packaging that’s printed with vegetable-based ink.