Milk & Sass launches Sugar Twists hair ties

LOS ANGELES — Hair accessory brand Milk & Sass on Thursday launched Sugar Twists, a selection of spiraled hair ties designed to minimize pulling, denting, slipping and snapping.

 

Sugar Twists feature a spiral shape that disperses uneven pressure and tension throughout hair, the company said.

 

"Sugar Twists don't give way to the many setbacks associated with other hair ties," Nadia Valentino, founder of Milk & Sass, said. "For one thing, you won't experience that uncomfortable pulling that leads to headaches, hair breakage, or tangles."

 

Sugar Twists, which are made from high-quality plastic, are easily cleaned and dried, and won't lose their shape, the company said. 

 

"Whether you're at the gym, club, office, or playground, you can rely on Sugar Twists to keep your 'do' in place," Valentino said. "They cater to any hair age, type, and texture, and won't fall loose, no matter how active you are."

 

Sugar Twists are available in three color-packaged themes: Sweet Essentials, Urban Pop and Sparkle N' Sass. They are available online for $7.95 and coming soon to select retailers nationwide.