Mineral Fusion adds rose gold to its aesthetic

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Mineral Fusion adds rose gold to its aesthetic

Changes are coming to the way Mineral Fusion packages its products.

The Petaluma, Calif.-based company, which launched in 2007 and creates EWG Verified natural cosmetics, announced that shoppers will soon begin to come across a brand new and remodeled look for all of its products.

Revamped to showcase a modern and natural look in a rose gold palette, the new look helps Mineral Fusion continue to meet consumers demand for non-toxic cosmetics that are both healthy and affordable, the company said.

"When it comes to our color cosmetics, our ingredients, formulas and performance are proven superior," CEO and natural products pioneer Stacey Kelly Egide said. "Now our new packaging is equally inspiring for the next generation of consumers ready to crossover from ordinary mass market and over priced synthetic brands."

All of the products found in the Mineral Fusion portfolio have obtained both vegan and vegetarian statuses, and also are gluten-free, cruelty-free and made without the use of parabens .

The new packaging will begin to pop up at brick-and-mortar stores nationwide, beginning in late spring through the end of 2019.