Murad adds anti-aging formula to Resurgence line

EL SEGUNDO, Calif. — Murad Skincare is broadening its Resurgence skin care portfolio with the new Rejuvenating Lift for Neck and Décolleté anti-aging formula.

Resurgence Rejuvenating Lift for Neck and Décolleté ($55 for 1.7 oz.) will be available at Sephora, Sephora inside JCPenney, Ulta, and spa and salon locations starting in August.

Formulated with a collagen-enhancing compound comprised of a Brazilian botanical blend (B3) of java plum, mango and banana pulp extracts, Rejuvenating Lift is designed to increase firmness, erase fine lines and make skin appear more plump and youthful. Through the power of phytoestrogens, Rejuvenating Lift fights the signs of hormonal aging, improving elasticity, diminishing thinness and sagging while helping to reduce age spots, according to the manufacturer.

As the first new product addition for the Resurgence line since 2002, Rejuvenating Lift complements the entire family of products built to combat the signs and symptoms of maturing skin.

"Women tend to neglect the neck and décolleté area when it comes to treating their skin with anti-aging products, so these areas become where one's true age first reveals itself," said Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. "And as the neck and décolleté grow more fragile with age, improving elasticity and thickness while decreasing the appearance of lines is the key to turning back the clock on the quickly thinning skin found in these areas."

The serum, featuring natural botanical blends and retinyl palmitate, promises to improve elasticity and smoothness in addition to renewing the texture of aging skin. To help minimize the appearance of age spots, bearberry and licorice root extracts lighten discoloration and even skin tone for a brighter, improved appearance of the chest, neck and jaw line.