Natural skin care brand Derma e makes Target debut

SIMI VALLEY, Calif. — Derma e on Tuesday announced that Target had chosen it to expand its natural skin care offerings. Consumers have shown increasing interest in natural products, and Derma e is known for its vegan formulas that are cruelty-free, the company said. 

 

“We are excited to partner with Target and connect with its guests who are passionate about high-quality health and wellness products,” Jeff Carducci, VP North American sales for Derma e, said. “Derma e is proof that you don’t need to use products with potentially harmful ingredients to look young and feel beautiful.” 

 

The company’s Hydrating Day Crème, Hydrating Night Crème, Firming DMAE Moisturizer and Firming DMAE Eye Lift will be available in 200 Target stores starting Dec. 27 with an expansion to 1,200 stores planned for January 2016. All are currently available on Target.com.