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Neutrogena, BabyCenter survey finds moms need to know more about sun protection


LOS ANGELES Neutrogena and BabyCenter, an online resource for expectant and new moms, released the results of a Summer Safety Survey that reveals that, while moms understand the importance of sun protection, they still require additional education on applying sunblock for themselves and their families.

While many moms (92%) agree that sunscreen is a must-have item when going outside this summer, only 15% use a product with SPF on their children's skin every day.

"Complete understanding and vigilance around sun protection can be challenging for moms," said Linda Murray, editor-in-chief of "This survey and thorough sun care information empowers mom to be sun savvy, so she knows she is doing the best for her kids."

Despite decades of sun education, women and moms continue to be confused about proper sun behavior, so to encourage moms to make smart sun protection choices for themselves and their families, Neutrogena and BabyCenter have joined forces to create an online resource center for sun protection education. At, moms will find: a downloadable one-pager with information on how to protect themselves and their babies during the summer months; protection tips and tricks on how to apply sunscreen; general sun protection questions and answers; and information on the best products for babies. Moms also will have the opportunity to connect with other new moms who are looking for similar advice.

Additionally, to meet the specific skincare needs for babies and kids, Neutrogena has introduced Pure & Free Baby sunblock and WaterGuard Kids. Neutrogena Pure & Free Baby sunblock SPF 60+ with PureScreen is a new photo-stabilized, nonwhitening physical sunblock with naturally sourced minerals, titanium and zinc oxide, clinically proven to be as "gentle-as-water" on baby's skin. Neutrogena WaterGuard Kids Sunblock SPF 70+ is formulated with an exclusive breakthrough waterproof technology that effectively withstands the reasons for children's early sunscreen wear-off, including sweat, water, wipe-off and rub-off.

"As a company dedicated to offering superior sun protection products for all ages and lifestyles, we are proud to offer moms, children and babies superior sun protection technologies," said Jim Colleran, president of Neutrogena. "Our broad portfolio gives consumers the ability to pick the right product that fits best with their needs, ensuring the best summer sun protection. We know that moms want a gentle, effective sunscreen that also feels great on their baby's skin, which is why we created Neutrogena Pure & Free Baby."

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