Neutrogena launches skin iD for acne

LOS ANGELES Neutrogena Dermatologics, a unit of the Neutrogena skin care brand, has announced the launch of its new skin iD, a personalized acne solution.

Skin iD is comprised of a skin evaluation, an exclusive product line and a Web site to treat each individual’s acne needs. The treatment is available exclusively on skiniD.com and is being showcased through a series of infomercials.

“Skin iD was developed with an innovative one-on-one approach. We determined that offering consumers access to skin iD through a dedicated Web site or by phone would allow for the dialogue necessary to evaluate their unique skincare needs and provide a personalized program,” stated Jim Colleran, president of Neutrogena Corp.

Skin iD is formulated with two acne-fighting medicines, salicylic acid and benzoyl peroxide, including in more than 25 customized acne skincare regimens that cleanse, treat and protect the skin.

To launch the treatment, priced at $39.99, the company has partnered with singer/actress Katharine McPhee, best known for her success on “American Idol.” As of May, she is featured in infomercials and on skiniD.com. She will make her big screen debut in August, starring in “The House Bunny” opposite Anna Farris, Emma Stone and Kat Dennings for Sony Pictures.