New Aura Cacia Fair Trade Certified Organic Cocoa Butter hits market

URBANA, Iowa Frontier Natural Products Co-op, which offers a full line of natural and organic products under such brand names as Aura Cacia and Simply Organic, has officially announced the launch of its Aura Cacia Fair Trade Certified Organic Cocoa Butter.

“This is the first 100 percent pure cocoa butter featuring organic, Fair Trade Certified cocoa butter available in the marketplace,” said Mindy Seiffert, Aura Cacia’s senior brand manager. “So not only do consumers receive a direct benefit for themselves, but their purchase also supports better lives for farming families through fair prices, direct trade, community development and environmental stewardship.”

Aura Cacia has partnered with La Cooperative Agraria Industrial Naranjillo Limitada to offer the Fair Trade Certified cocoa butter. According to Frontier Natural Products Co-op, the partnership was chartered in response to the excessively low prices the farmers traditionally received for their cocoa crops. Today, Naranjillo is the largest producer of organic cocoa in Peru. The Fair Trade certification has helped Naranjillo ensure that workers receive fair wages, work in safe conditions and improve the local communities and infrastructure for the co-op’s families.

The new Aura Cacia Trade Certified Cocoa Butter is packaged in a recyclable container and has a suggested retail price of $7.45.