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New Dove Clear Tone antiperspirant/deodorant hits retail shelves


ENGLEWOOD CLIFFS, N.J. — Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.

Dove Clear Tone antiperspirant/deodorant is specially formulated with calendula and sunflower seed extracts to accelerate the skin’s natural renewal processes. It also features added moisture to help repair irritated skin and even skin tone over time with regular use.

In addition to targeting dark marks, Dove Clear Tone provides 24-hour odor and wetness protection, and care for delicate underarm skin with one-fourth moisturizers. The formula also is designed to leave no white marks.

Dove Clear Tone antiperspirant/deodorant is available in the following formulas:

  • Skin Renew Invisible Solid — Light floral notes of violet, lilac and rose with vanilla musk;

  • Sheer Touch Invisible Solid — Light citrus notes with hints of almond and coconut milk; and

  • Clinical Protection Skin Renew — Offers prescription-strength wetness protection with the maximum level of active ingredients (20%) available without a prescription.

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