New NO-AD anti-aging body lotion to hit mass market

COCOA, Fla. — Sun & Skin Care Research developed the new NO-AD Skin Care label for the mass market.



NO-AD Prevent & Repair and NO-AD Prevent & Brighten, which are packed with a blend of vitamins, antioxidants and SPF 15 broad-spectrum protection, are multifunctional products.



A new survey conducted by GfK Custom Research North America and commissioned by NO-AD Skin Care found that a majority of Americans mistakenly believe they receive most of their total lifetime sun exposure from extended outdoor activities like going to the beach.



"Actually those activities account for a mere 20% of lifetime sun exposure," stated Brevard, Fla.-based dermatologist Dr. Richard C. Kirkpatrick. "In fact, 80% comes from daily incidental sun exposure, such as in driving to the store, walking the dog or just sitting indoors next to a sunny window."



Kirkpatrick stressed that incidental sun exposure accumulates incrementally and prematurely ages the skin.



Added SSCR CEO Stuart J. Straus, "Beauty is more than face deep. No matter how much attention you give your face, it's the constant UV skin damage to your neck, chest, arms and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category."



The new products will be available starting March 2015 at select Wal-Mart stores, walmart.com, drugstore.com and HEB, as well as food, drug and mass market retailers.



"This is a category breakout for NO-AD," Straus added. "NO-AD's new skin care line is the first of its kind — anti-aging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA."