New No7 Age-Defying Serums spot showcases empowerment

NOTTINGHAM, England — Boots UK has tapped 50-year-old stuntwoman Amanda Foster to perform one of her biggest stunts to date in the company's No7 Age-Defying Serums advertisement that was posted to YouTube Wednesday, proving she is "READY AS EVER."



According to a CNBC report, the spot was directed by Susanne Bier and is part of a new brand direction for the No7 range, which aims to move from the idea of women getting ready to focusing on what they are preparing for.



"At No7, we believe that beauty isn't about showing off, it's about showing up," Kristof Neirynck, VP skincare, global brands Walgreens Boots Alliance, shared with CNBC.  "And to feel in control of how you show up, it's important to have the best possible skin for your age."



Foster has worked as a stunt double for the likes of Beyoncé, Whoopi Goldberg and Halle Berry. Her film credits include Harry Potter movies, "Rogue One: A Star Wars Story" and the James Bond films "Die Another Day" and "The World is Not Enough."