New products provide value-added benefits
Sales of facial anti-aging products continued to slip — perhaps as consumers continue to watch their spending or try to navigate the inundated anti-aging market — while sales of facial moisturizers experienced an uptick, according to data from SymphonyIRI Group.
Sales of facial anti-aging products for the 12 weeks ended Oct. 7 slipped nearly 2% at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries, and select club and dollar retail chains, according to SymphonyIRI. Sales of facial moisturizers rose about 3.5% during that same period.
Looking to drive sales at retail, manufacturers continue to churn out products that promise to deliver added benefits and greater results.
One example is Vichy Laboratoires, which launched in October its new Normaderm Total Mat moisturizer to target all causes of shine — even sweat — for an eight-hour clean-skin feeling. Normaderm Total Mat is designed to produce an immediate and lasting matte effect by absorbing excess sebum and sweat on the skin. It contains salicylic acid in a 0.5% concentration as an exfoliating agent. Normaderm helps to unclog pores and clear imperfections, and has a retail price of $24.50.
Vichy also launched in October its new ProEven Daily Eye Corrector to target all signs of dark circles and uneven tone while addressing excess melanin at the skin surface for a more unified and rejuvenated appearance. ProEven Daily Eye Corrector has a price of $39.50.
Boots No7, which is celebrating its 77th anniversary, is shaking up the typical three-step daily skin care routine with the introduction of a new two-step cleansing and moisturizing system — No7 Beautiful Skin — that eliminates the need for a toner. In addition, the brand continues to focus on anti-aging with a new range for mature skin — No7 Lift & Luminate — that includes day, night and eye creams.
Boots brand products are available in the United States at Target, Target.com, ShopBootsUSA.com and Drugstore.com, with select No7 skin care in Ulta Beauty.
In addition, Specific Beauty — a skin care brand developed by Dr. Heather Woolery-Lloyd, a certified dermatologist who focuses on “multihued skin tones” — has expanded its portfolio with the new Professional Moisture Complex. The patented, paraben-free moisture complex works to hydrate, calm, soothe and brighten the skin. The manufacturer’s SRP is $19.99.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.