New Revlon Laser Brilliance styling tools hit market

EL PASO, Texas — Specifically created to style hair without the damaging effects is the new Revlon Laser Brilliance line of styling tools.



The Laser Brilliance dryer, straightener and curling iron have lighted chambers near their styling surfaces, which emit infrared heat during the styling process to help hair preserve its natural moisture while minimizing frizz. Each time the tools are used, the hair texture is improved, according to the manufacturer.

 

The technology heats and styles hair from the inside out, reinforcing the cuticle for increased softness and shine in a fraction of the time.

Revlon Laser Brilliance styling tools also incorporate ceramic and ionic benefits for evenly distributed heat that maximizes styling performance and creates shine.

 

The Revlon Laser Brilliance line launched exclusively at Ulta stores in August, followed by Walmart, Target and Harmon’s in September. The suggested retail price ranges from $24.99 to $29.99.