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Nivea expands line of in-shower body lotion


WILTON, Conn. — Beiersdorf’s Nivea brand is adding to its line of in-shower body lotion, making exfoliating and moisturizing easier. The company on Thursday introduced Nivea Radiant Silk in-shower body lotion, a 2-in-1 product that both exfoliates and moisturizes skin.

“All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives,” Nivea marketing director Jennifer Van Aken said. “We are continuing to evolve our popular Nivea In-Shower Body Lotion line by launching a variant that moisturizes and exfoliates which helps remove dull, dead skin, leaving skin healthier looking and radiant year-round.”

The product is meant to be applied in the shower to wet skin after cleansing. It’s currently available in mass, food and drug retailers nationwide with a suggested retail price of $7.99

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