Nivea introduces 2008 product line

WILTON, Conn. Nivea, a Beiersdorf brand, has introduced several new products for 2008 including a new Cellulite Body Beauty Program that consists of Gel-Cream and dietary supplement capsules.

The 30-day program will be available at retail in April. The Good-Buy Cellulite Gel-Cream, formulated with skin’s own L-Carnitine, promises to visibly reduce the appearance of cellulite. The Gel-Cream is to be applied daily for noticeably firmer skin within two weeks, and a visible reduction in the appearance of cellulite within four weeks. A second part of the program is a dietary supplement to be taken up to three times a day.

The program has a suggested retail price of $18.99 for a 6.7-ounce Gel-Cream and 30 supplements.

Also new under the Nivea umbrella is Natural Tone created for skin of color. Natural Tone, also available in April, is designed to gradually even out skin tone and help prevent future discolorations while keeping skin soft and moisturized.

Natural Tone is available in a 6.8-ounce creme for $6.99 or a 13.5-ounce lotion for $6.99.

For extra dry skin there’s the new Smooth Sensation Body Oil enriched with avocado oil. The oil, which is ideal for application on damp skin after showering or bathing, has a suggested retail price of $6.99 for an 8.4-ounce bottle