Nivea looks to transform body care with new In-Shower Body Lotions

NEW YORK — Beiersdorf’s Nivea has officially pulled back the shower curtain to unveil a new innovation that aims to revolutionize how you moisturize. Enter the new In-Shower Body Lotions.



The new Nivea In-Shower Body Lotions, which launch at retail in January, contain three unique patent-pending formulas that absorb into wet skin in seconds to provide 24 hours of moisturization.



How it works: First wash with your traditional body wash, then apply the new In-Shower Body Lotion to wet skin. Quickly rinse the lotion off and you are ready to go! The formula promises to leave skin soft and smooth, without a sticky lotion feel.



The collection, which will be merchandised in the body lotion aisle, is comprised of three variants:



• Hydrating In-Shower Body Lotion with Sea Minerals for normal-to-dry skin;

• Smoothing In-Shower Body Lotion with Shea Butter for dry skin; and

• Nourishing In-Shower Body Lotion with Almond Oil for very dry skin.



The In-Shower Body Lotions have a suggested retail price of $7.99 each.



Also launching in January is the new Nivea Cocoa Butter Kiss Lip Butter enriched with cocoa butter, shea butter and almond oil. It has a suggested retail price of $3.99.



Launching in March is the new Nivea Coconut Moisturizing Body Wash, which is formulated with jojoba oil and has a refreshing scent of coconut water. It has a suggested retail price of $5.99.