Nivea for Men introduces all-in-one product

WILTON, Conn. Nivea for Men formally announced new Active 3, an innovative 3-in-1 shower agent combining body wash, shampoo and shaving gel in one bottle.

This all-in-one product offers optimal convenience without sacrificing grooming power. Active 3's thick, moisturizing formula contains more foaming agents and Vitamin F Complex than traditional products, leaving men feeling cleaner and fresher, while simplifying their shampoo, wash and shave routines.

"We are very excited to introduce our first 3-in-1 body wash, shave and shampoo product to the men's grooming market," said Nicolas Maurer, VP marketing, Beiersdorf USA. "Active 3 delivers great results while addressing men's desire for simplicity and time-efficiency. We anticipate a strong response from consumers."

Nivea for Men also is supporting the Active 3 launch with an online "Work Smarter, Play Harder & Win" Sweepstakes via www.NIVEAforMENusa.com/jklsweeps, which runs through Aug. 15. One grand-prize winner will receive a trip for three to Los Angeles where he will get an insider's view behind the scenes of "Jimmy Kimmel Live," and "work smarter" alongside Guillermo Rodriguez, the show's celebrity gossip reporter. The winner and his guests will then "play harder" during a three-day/three-night stay in Las Vegas, along with a cash prize.

The broadcast integration will run in tandem with a national TV, print and online media campaign kicking off July 13, including two commercials to air during "Jimmy Kimmel Live," a sweepstakes callout in Active 3 print advertising, national newspaper coupons, in-store displays and online marketing.

Active 3 is now available nationally at food, drug and mass retailers, with suggested prices ranging from $4.49 to $5.99. For more information, visit www.NIVEAforMENusa.com.