Nivea taps Khloé Kardashian-Odom for Good-bye Cellulite, Hello Bikini! Challenge

WILTON, Conn. — Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

The reality star will use Nivea's Good-bye Cellulite fast-acting serum and advanced Good-bye Cellulite gel-cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.

"Nivea is honored that Khloé Kardashian-Odom will be enrolling in this year's Good-bye Cellulite, Hello Bikini! Challenge," stated Magnus Jonsson, VP marketing at Beiersdorf. "It's inspiring that a star like Khloe isn't afraid to share that she has cellulite and openly tell women that it's OK to want to improve the appearance of their skin. Nivea shares the same goals and aspires to help women everywhere feel more beautiful and confident, with the help of our unique diet and exercise program and Good-bye Cellulite products."

Kardashian-Odom also is encouraging women everywhere to join her in taking the challenge to help get bikini-confident for summer. Women can register to take part in the challenge by visiting Facebook.com/NiveaUSA. Kardashian-Odom also will be documenting her progress throughout the four weeks via Twitter.