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NPD introduces BeautyTrends panel in Spain


MADRID, Spain The NPD Group, a market research company, announced on Friday the launch of its BeautyTrends panel in Spain to measure the prestige beauty market through retail sell-through data.

NPD BeautyTrends and IRI InfoScan have also teamed up to offer a comprehensive measurement of the Spanish beauty market—prestige beauty by NPD and the beauty mass market by IRI.

The prestige market in Spain is one of the largest selective world markets with more than 2,500 selective doors, according to NPD, and is one of the top beauty markets for the majority of prestige manufacturers.

The first data delivery is slated for early 2009 with two years of historical data. The data will provide a snapshot of the trends in Spain’s prestige beauty market.

The new service will track fragrance, make-up and skin care sales from the category to the EAN/SKU level. Data will be collected weekly from flagship selective chains and independent doors.

The service will complement NPD’s existing BeautyTrends services in the United States, France, Italy and China.

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