NYX Cosmetics celebrates coast-to-coast expansion with new retail partnerships

LOS ANGELES — Beauty brand NYX Cosmetics has announced new retail partnerships with Ricky's NYC and PacSun.



"Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us," stated Scott Friedman, CEO NYX Cosmetics. "Our partnership with both of these retailers represents our company's commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences."



In early October, NYX launched into all 619 PacSun store locations, selling NYX in all three categories of the California-based company's retail locations. Featured products will include Glam Shadow Stick, Mega Shine Lip Gloss, Super Skinny & Super Fat Eye Marker, Roll on Eye Shimmer, Fabulous Eye Lashes and Studio Liquid Liner, and Liquid Crystal Liner.

In mid-October, NYX Cosmetics launched into Ricky's NYC and will initially be sold in 28 stores. The one-stop-shop for everything beauty will be the first major retailer in the heart of New York City to carry the NYX line and will offer more than 384 SKUs, featuring products such as The Curve, Roll on Eye Shimmer, Soft Matte Lip Cream and Collection Noir.



"Ricky's is excited to be the premier retailer of NYX cosmetics in NYC," stated Marlyn Roquemore, director of buying and product development at Ricky's NYC. "The brand is a perfect complement to our extensive product range in color and cosmetic accessories. "



Ricky's NYC and PacSun join NYX's current availability in 50-plus countries at department stores, freestanding shops and beauty supply stores.