Nyx introduces Makeup Crew loyalty program, app

LOS ANGELES — Nyx Professional Makeup has introduced a new way for shoppers to bridge the gap between e-commerce and brick-and-mortar with the launch of its Makeup Crew loyalty program and app. Makeup Crew members will get access to exclusive rewards, dedicated shoppable content and in-app promotions for shopping in-store, online or in-app.

"Our beauty lovers value artistry, innovation, and accessibility,"Nyx GM Nathalie Kristo said. "With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before. We are thrilled to bring this new technology to our community."

When it comes to bridging the online-physical divide, the app offers a product-scanning feature to read reviews and see user-generated content around the product. The app also includes a beauty on-the-go feature, which allows users to shop the brand’s products, check store inventory, track shipments and view their previous purchases. It includes video tutorials with a quick add-to-cart option and community content, as well as previews and promos along with other app-exclusive content.