Ofra Cosmetics wants consumers to achieve their best skin yet via a new collection.
The Fort Lauderdale, Fla.-based company announced its collaboration with YouTube influencer Talia Mar on a skin care collection that contains vitamin C.
Shoppers can pick up products from The London Collection, which is a three-step plan that can be used together or as part of an already existing skin care routine, the company said.
All three of the products in the collection have a fragrance-free formula and contain vitamin C to help boost skin’s radiance and treat fine lines and dark spots, while also hydrating skin.
Featured products in The London Collection include:
- West End Micellar Water, a one step cleansing water that has a dose of vitamin C that does not strip skin of its natural pH and retails for $22;
- Tea & Biscuits C-Scrub leaves skin feeling refreshed and recharged, can be used in the morning or at any other time, and retails for $29;
- Royalty Vitamin C Moisturizer has a velvety texture and retails for $29; and
- The Full English is a bundled set of all three products that retails for $59.
"Talia has been an Ofra advocate for a long time, and her spirited personality really caught my attention from early in her YouTube career. That's why we started working with her way back, she felt genuine and approachable just like our brand and our audience," Carine Trezza, Ofra's communications and partnership director, said. "We feel really lucky to have been part of her journey and to now be collaborating with her is part of that."
All products from the Talia Mar London Collection are vegan and not tested on animals. In addition, Ofra Cosmetics is a member of PETA and Leaping Bunny.