Oils continue to ‘dominate skin care innovation’

Once a small niche, beauty oils have been on the rise in recent years as more and more beauty brands have added this magic in a bottle to their arsenal of must-haves. And the trend continues.

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“Oils are expected to continue to dominate skin care innovation, not only as a format or ingredient, but also as an extra product to be added to one’s skin care regimen,” said Nicole Tyrimou, a Euromonitor International beauty and personal care analyst, in a recent Analyst Insight article.



Whether it is rose hip seed oil, argan oil, Moroccan oil, jojoba oil, olive oil or kukui oil, incorporating oils into the skin care regimen continues to be the buzz, and manufacturers continue to take note.



Earlier this year, Alberto VO5 introduced its first-ever dual purpose, after-shower product for hair and body: Shine, Glow and Go Beauty Oil.



What makes the oil unique, according to the manufacturer, is that it is free of mineral oils, which can clog pores and strip skin’s natural oils. VO5’s product consists of an all-natural, proprietary blend of argan, macadamia, sunflower, shea, grapeseed and coconut oils.



Meanwhile, the chia craze has extended beyond salads, soups and dressings and is now in skin care, as the oil extracted from chia seeds is said to have beauty benefits, too. Enter Maya Chia, a skin care line powered by chia oil to reduce dry skin and the appearance of fine lines.