Olay rolls out new facial cleansing tool

CINCINNATI — Procter & Gamble has introduced its new Olay Professional Pro-X advanced cleansing system.

The Olay Professional Pro-X advanced cleansing system is positioned as the first at-home facial cleansing tool that cleanses and exfoliates as effectively as a professional system costing nearly $200, the company stated.

Designed by the Olay Professional Alliance for Skin Care Innovation, a group of renowned dermatologists and Olay scientists, the system promises to provide gentle cleansing and exfoliation. In addition, the tool's micro-massaging action helps maximize the immediate hydrating effectiveness of an anti-aging moisturizer.

"The secret to Olay Professional Pro-X advanced cleansing system's effective cleansing is in the rotating bristles," stated Greg Hillebrand, P&G beauty science." As the tool's two-speed brush head spins on skin, individual bristles gently lift and remove dirt and dead skin from the surface, allowing for a clean, gentle rinse."

The system is available beginning in December and has a suggested retail price of $29.99. The Olay Professional Pro-X advanced cleansing system refill kit includes two replaceable brush head attachments for a suggested retail price of $9.99. The Olay Professional Pro-X exfoliating renewal cleanser also is available in a 6-oz., full size for $18.99.