Olay tops Good Housekeeping Institute’s face cream evaluation

CINCINNATI — Procter & Gamble’s Olay brand’s Regenerist Micro-Sculpting Cream recently came out on top of an independent evaluation of face creams conducted by the Good Housekeeping Institute.

The institute’s beauty lab conducted clinical and blinded consumer studies, finding that the $25 cream moisturized 400% better than a cream with a $440 price tag, and that it increased moisture by 50% over a 24-hour period. In blind comparison’s Olay’s cream was preferred by consumers 80% of the time over more expensive products.

“Women are frustrated with spending too much money at department and specialty stores on skin care products that aren’t working,” Olay brand director Stephanie Robertson said. “Olay creates products that help women achieve visibly beautiful and healthy skin. With Olay Regenerist Micro-Sculpting Cream, we’re proud to do it all for less than $30 a jar.”