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Old Spice introduces 'Swaggerize Your Wallet' competition


CINCINNATI Old Spice kicks off summer with the launch of their “Swaggerize Your Wallet” competition, giving contestants the unique opportunity to win money this summer for best displays of individual swagger style.

The competition will consist of weekly challenges posted between now and Aug. 13, 2009 on the Old Spice Web site. Every week one winner will be announced and awarded varying sums of prize money. All of the challenges will somehow incorporate the brand’s popular Swagger logo and are sure to call for creativity and sense of humor.

"While we realize times are tough, summer is all about good times and we wanted to give our loyal fans the opportunity to win some extra cash to fund their fun - whether that means grilling enough burgers to feed the entire neighborhood, upgrading to behind home-plate seats at their favorite team's baseball game or spending the night out on the town," said James Moorhead, Old Spice brand manager. "After all, nothing gives a person more Swagger than a fat wallet, and that's what the 'Swaggerize Your Wallet' competition is all about.”

The first set of competition challenges has included making a cake in the shape of the swagger logo and holding up a swagger sign at a televised game, among others.

Entries for the second set of challenges will be accepted Monday, June 15 through Sunday, June 28. For further information (e.g. rules, challenge descriptions and entry forms), visit

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