WASHINGTON Nail care company OPI Products has teamed up with Look Good...Feel Better, a national public service program that helps women cope with appearance-related changes from cancer treatment, to help raise money for the cause.
The partnership also honors both groups’ 20th anniversaries: OPI launched its nail lacquers 20 years ago, the same year Look Good...Feel Better conducted its first workshop. To mark this milestone, during July and August OPI will contribute a portion of the proceeds of every bottle of its Bubble Bath Nail Lacquer sold, with a minimum contribution of $25,000, to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.
“We saw the celebration of these 20th anniversaries as an ideal opportunity to raise awareness and recognition for Look Good...Feel Better,” stated Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good...Feel Better program. “We are thrilled to have the support of OPI in this endeavor. The funds raised will help us reach even more women coping with the side effects of cancer treatment.”
The OPI Bubble Bath Nail Lacquer benefiting Look Good...Feel Better will be available in at least 10,000 participating salons and retail locations nationwide beginning this July. Point-of-purchase displays provide more information about the Look Good...Feel Better program and where to find available workshops.
“We are very excited to support such a worthwhile initiative for Look Good...Feel Better and be a part of this wonderful tradition of caring,” added Suzi Weiss Fischmann, EVP and artistic director, OPI Products. “The partnership was a natural fit because OPI shares the common goal of helping women to look and feel beautiful.”
OPI is a member of the Personal Care Products Council and is also a supporter of the Personal Care Products Council Foundation.