Orabrush develops new bad breath-busting foam to complement its tongue cleaner

SALT LAKE CITY — Orabrush — an oral care company that launched in 2009 with one of the most successful Internet-based advertising campaigns ever and now is available in more than 16,000 retail stores nationwide — has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.



“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” Orabrush CEO Jeff Davis said. “But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”



Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid — a formula of seven all-natural enzymes created by oral care company Dr. Fresh — into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.



The minty foam is available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try. The foam also can be purchased online at Amazon.com and Orabrush.com. The foam sells for $4.99. The Orabrush tongue cleaner is currently available in more than 16,000 retail stores nationwide.



Today, Orabrush is the third most-subscribed sponsor channel on YouTube – behind only Old Spice and Apple — and has more than 43 million video views. The company also has nearly 300,000 fans on its Facebook page.