Pamela Anderson to launch new fragrance

BOSTON Creating quite a buzz at the recent NACDS Marketplace conference held here was celebrity Pamela Anderson, who was on hand to promote the launch of her new fragrance.

The Malibu collection will include Malibu Pink "For Playful Days" and Malibu Blue "For Elegant Nights."

Malibu Pink is a blend of wild berries and zesty mandarin fruit lifted by sweet honeysuckle accents and white florals over sandalwood, caramel, rich vanilla bourbon and a touch of praline.

Malibu Blue features notes of pomegranate, chocolate persimmon and greens with black orchid, lotus, champacca flower and fresh vanilla violet, mahogany wood, patchouli and amber.

Malibu is scheduled to launch in limited retail stores in late July and early August, with a national rollout in September. The fragrances are priced at $39 (1.7 oz.) and $49 (3.4 oz.).

To promote the launch, IBB will embark on a million dollar marketing campaign that includes a launch event at Fountain Blue, appearances on several talk shows and special appearances at flagship stores.