Skip to main content

Yellow Wood acquisition to merge Paris Presents with Freeman Beauty

Yellow Wood Partners, a Boston-based private equity firm, has signed a definitive agreement to acquire Paris Presents from EagleTree Capital.

Paris Presents will be merged with Yellow Wood’s Freeman Beauty portfolio, which contains various brands that span across the skin, body, hair and foot care categories.

“This transformational acquisition creates an industry leading beauty platform focused in two of the fastest-growing segments in the personal care and beauty segments. Paris Presents' superior quality branded beauty accessory products dovetail well with Freeman Beauty's industry-leading face masks as both companies share the same millennial, Gen Z and multicultural consumers,” Dana Schmaltz, founding partner of Yellow Wood Partners, said. “The combined organization will enhance the strong partnerships that both Paris Presents and Freeman have with their retail and e-commerce partners, leading to future growth. The Yellow Wood team is very much looking forward to working with Patrick O'Brien and Bill George, and the entire combined management of these businesses to continue to grow this platform organically, as well as by adding additional brands to the platform.”

Paris Presents creates and distributes its beauty products and personal care items to mass merchants, drug stores, specialty beauty stores and online retailers. Its portfolio includes the EcoTools and Body Benefits by Body Image brands.

“For over 70 years, Paris Presents has been utilizing consumer insights, innovative product development and supply chain expertise to develop winning consumer focused products,” Patrick O'Brien, CEO of Paris Presents, said. “While we have enjoyed considerable growth and success over the past years with EagleTree Capital, partnering with Yellow Wood provides us with access to additional resources and an increased level of industry and operating expertise to build on our success and accelerate our business priorities as an innovative market leader.”

The transaction is expected to close in September. Other terms were not disclosed.

“We are committed to growing Freeman and Yellow Wood's extensive experience in building branded consumer companies, which is helping tremendously as we enhance our partnership with them to build another global leader in the beauty and personal care category,” Bill George, CEO of Freeman Beauty, said.
This ad will auto-close in 10 seconds